Today, thanks to a new distribution deal with Web video pioneer Revision3, the beloved videogame series is reborn. The series, renamed "Co-Op," will post every Tuesday to www.revision3.com/coop and will be syndicated via BitTorrent and iTunes. The launch of "Co-Op" marks a strategic shift for Revision3 to more narrowly targeted, niche-focused programming. The company was launched in 2004 by Kevin Rose and Jay Adelson, founders of the social news aggregator Digg, with the goal of producing a broad array of original, full-length Web shows focused on subjects loosely related to technology and the Web.
Early on, Revision3 created shows that had broad appeal, as well as series that were focused on a narrow group of viewers sharing one particular obsession. Among its most popular shows are "Totally Rad Show" (movies, videogames and comic book reviews) and "Systm" (do-it-yourself gadget building).
Recently, Revision3 has decided to put even more focus on shows that have limited, well-defined audiences. "With so many different kinds of media available, you have to give viewers something that speaks directly to them,'' says Ryan Vance, Revision3's vice president of programming.
Revision3 had been searching for a videogame show when Vance saw a few episodes of Chandronait and O'Donnell's "1 UP Show." After meeting the recently fired journalists, Vance was impressed with their knowledge of digital media. (O'Donnell attended film school at the University of California, San Diego; Chandronait studied animation for games and reads voraciously on esoteric subjects like "persuasive game" theory.)
Having knowledgeable hosts is critical to maintaining an engaged audience, who will stream the show every week and publicize it on Twitter, Facebook and personal blogs.
With a steady viewership of hardcore gamers, Revision3 believes it can forge lucrative advertising agreements, similar to those attached to its other shows. For series like "Diggnation," companies like GoDaddy, Netflix (nasdaq: NFLX - news - people ) and Anheuser-Busch InBev (other-otc: AHBIF - news - people )’s Michelob pay about $80 per thousand viewers for the hosts to give a quick mention to the advertisers’ products. Web video ads run for $43 per thousand viewers on average, according to a study published last fall by eMarketer.
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Friday, July 17, 2009
web hosting
There is a recent rise in the popularity of Green Web Hosting because of the concern for the nature. Many industries have taken action and play their part in helping by reducing energy consumption and recycling. The same goes for the web hosting industry.
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